To remain a relevant brand, you’re trying to stay consistent on social media and feeling a bit overwhelmed. Whether you’ve got unfocused brand messaging, or you’re posting infrequently, there are many pieces to maintain in social media marketing. You’re not as alone as you might think, but it’s time for you to stand apart from the other brands.
Successful brands plan to overcome challenges. As rising champions of Raleigh marketing content, we at Tortuga Marketing want you to have a blueprint designed to get you on track for a successful campaign. Join us as we dive into some of our top pointers on social media content strategy.
Start with a social media goal
Your social media success is only possible if you define the finish line. Once you hit this finish line, you get a nice ego boost and the motivation to set a new goal and keep growing. While every goal may not be solely about a financial ROI, these help your brand story by gathering a passionate, content-sharing audience.
Set a reasonable starter goal. Your first goal should be something attainable, but should be highly valuable to your brand growth. This means “x” amount of views is probably not a wise goal. This goal is no good because engagement without conversion is a massive waste of your time. A good small goal could be to spark a constructive, relevant conversation in the comments of one of your posts. This can be a huge indicator that your audience finds your content valuable enough to talk about. Collect enough small milestones to outline the true progress of your campaign.
Build a blueprint
The key to brand consistency and routine content sharing: strategy. When we talk content strategy, we simply mean setting up simple systems that are easy to repeat without sacrificing value. You should be able to produce great content on a predictable schedule without consuming too much of your time. Most of your time needs to be in higher ROI efforts. After all, your brand probably isn’t selling social media content.
It’s time for the KISS method. Keep it simple by building a blueprint for the basics of your content. Templates can be a great starting point, especially for text posts. Checklists can be even better, because it leaves more room to make each post different from the last.
Know what platforms you want to use. There are so many platforms that host visual content, and all those platforms have different demands. A content marketing strategy is increasingly important to brands for that reason. Someone’s got to make sure the content is cropped for Instagram, optimized for Facebook, retweet-able for Twitter.
If you’re trying to make content consistently but don’t have the time or funds to have it be super high production value, TikTok and Instagram Reels are a perfect way to make quick and easy content. The most popular videos on those platforms are often just filmed with a ring light and a sense of humor, so you won’t have to stress about buying extra gear or setting the scene.
On top of that, content needs to also fit different stages of the sales funnel for each customer. The more varied material you have to work with, the more you can appeal to your diverse customer pool and generate more leads. Updating your content marketing strategy to increase production is a route that will get you quicker success. When you do so on social media, be sure to build your community in an authentic and genuine way for long-term results. Every brand could use a makeover on their social media pages from time to time, as well as an even bigger arsenal of content to post from.
Create benchmarks for each post. Each post should fit your brand story, and should meet your chosen benchmarks that serve your campaign goals. Examples of benchmarks might include a specific writing tone, keyword requirements, or meeting a quota for the amount of post per topic you have. Finally, you must include some kind of call-to-action to inspire engagement. Ask a question or tell your audience to follow a link to create classic types of CTAs.
Set up a posting calendar. Finally, just make a simple routine schedule to post your content. Once a week, daily, or whatever you feel you can keep up with. Start small and work up your pace if you feel you can do more.
Use the feedback. When you’re creating tons of content, and posting consistently as part of a solid content marketing strategy, you will get more feedback. Not just feedback from your audience, but data and numbers from your ad testing and social media analytics. That data is so valuable! It should be used to keep track of and update your content marketing strategy, so that you don’t have to burn a hole in your pocket making shots in the dark.