Inbound marketing focuses on attracting customers through content that addresses the specific needs of a potential client. Your website and its landing pages are inbound marketing
SEO is something all marketing agencies strive to excel at, whether you’re located in Raleigh, like us here at Tortuga, or anywhere else in the
2020 and 2021 brought about crazy changes in the personal and professional lives of many. As time goes on, industries are evolving and adapting with
Why are consumers so irritated by brand messaging? The short answer is that more often than not, ads and brand content hold no relevance to
Tons of companies enter the content marketing world and spend thousands of dollars on it, but don’t know if it’s actually paying off. Luckily, there
Whether you own a content agency or work for one, scaling is a huge goal that can be achieved by working with others. Assuming you
More often than not, businesses will get started with a content marketing strategy, only to feel ready to give up months later, as a result
Creating content is an exciting process. You start with a great message, then you jump into a fun creative journey, and finally, you get to
When you think about TikTok, you might only visualize Gen Z. Whenever a new platform becomes popular, many young people hop onto the bandwagon. As
You may have heard of this Instagram growth hack, and maybe even tried it: the follow/unfollow method. The method plays out by you following an
When all marketing was in physical form, brands needed at least one quality image to get their message across. The content marketing strategy was to
You might have been here before: spent lots of time, money, and energy creating great content for your social media platforms, but when it finally
