When all marketing was in physical form, brands needed at least one quality image to get their message across. The content marketing strategy was to simply spread that image across billboards, magazines, and newspapers. If only things were that simple today!
Yes, things are more complicated today. They require a killer content marketing strategy. However, with more content to be made, there is more fun to be had, and more benefits to reap. Here are 4 reasons why you need to amp up your content marketing strategy, even if you are coasting for the moment.
1. So Many Different Platforms
Now, there are so many platforms that host visual content, and all those platforms have different demands. A content marketing strategy is increasingly important to brands for that reason. Someone’s got to make sure the content is cropped for Instagram, optimized for Facebook, retweet-able for Twitter.
On top of that, content needs to also fit different stages of the sales funnel for each customer. The more varied material you have to work with, the more you can appeal to your diverse customer pool and generate more leads.
Updating your content marketing strategy to increase production is a route that will get you quicker success. When you do so on social media, be sure to build your community in an authentic and genuine way for long-term results. Every brand could use a makeover on their social media pages from time to time, as well as an even bigger arsenal of content to post from.
2. Testing, Testing
There are so many factors associated with an ad’s success on each platform. It’s now super important to test ads before putting them out there. Facebook has said that their most successful advertisers were testing 11 times more than the average brand account. You need a lot of content to be doing that testing!
Facebook and Instagram CPMs have gone up, making ads more expensive to run. As a result, it’s become more important to test and optimize your ads. A good rule of thumb is to test your ads no matter what. The more content you have to test and work with, the more you’ll know what will be successful, and you won’t have to pay so much when running ads.
3. To Stand Out From The Crowd
To separate yourself from your digital competitors, you need more content than you think, and you need it consistently. That need has been demonstrated by the countless brands that have continued to create this year, despite the pandemic. Alongside that, TikTok has become a social media giant, and brands have been able to express and promote themselves there.
The brands that are standing out from the crowd are constantly creating content, but not breaking their backs to do so. Often, it’s about documenting rather than creating. Traditionally, ads have been held to broadcasting standards, to be clean, concise, and polished. Platforms like TikTok and Instagram allow brands to express themselves more transparently and artistically, without needing high production and a huge budget.
78% of people say they will unfollow a brand if they get too promotional and full of advertisements. People react much better to a content marketing strategy that focuses on storytelling and being an active part of a niche or community, and any brand could use more content like that.
4. Saving Money with a Content Marketing Strategy
When you’re creating tons of content, and posting consistently as part of a solid content marketing strategy, you will get more feedback. Not just feedback from your audience, but data and numbers from your ad testing and social media analytics. That data is so valuable! It should be used to keep track of and update your content marketing strategy, so that you don’t have to burn a hole in your pocket making shots in the dark.
Content Marketing costs 62% less and generates 3 times as many leads as traditional marketing. It also is responsible for generating 6 times higher conversion rates. People are loving on lower-budget social media content, so it’s a great idea to go all-in with a content marketing strategy tailored to your different platforms. You’re sure to save money and earn it too. 🐢